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03.11.2022 - SEO / Structured Data for Google Search

Structured data is a special data snippet you can insert into your page to help Google Search identify your content in a richer way (called Rich Result). It usually comes in the JSON-LD format.

For example:

<script type="application/ld+json">
{
    "@context": "https://schema.org/",
    "@type": "Recipe",
    "name": "Party Coffee Cake",
    "author": {
        "@type": "Person",
        "name": "Mary Stone"
    },
    "datePublished": "2018-03-10",
    "description": "This coffee cake is awesome and perfect for parties.",
    "prepTime": "PT20M"
}
</script>

You can use Google’s Rich Results Test tool to debug your structured data.

There are many different types of rich results like Article, Book, Carousel, FAQ, Event,…

See the full list of supported rich results and the structured data to implement them in this document: https://developers.google.com/search/docs/advanced/structured-data/search-gallery

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